Product Management Day 61: Serving the user, not self

I dabble a little in design here and there, so when the product I’m managing exhibits less-than-desirable user interface and experience, the temptation is to revamp the UI.

But then you speak to the people, and realize most of the UI is not the key for now. Rather, since your product is mainly a data entry tool, they spend most of their time dancing with semi-colons and UTFs in CSV Imports – and there’s plenty to improve there. In just one smaller, relatively invisible part of the site.

I would love a beautiful product – but it seems that’s not the best for the users right now, especially with limited resources. UX isn’t just about a pretty site, or what’s most visible/obvious.

So time to put my personal agenda aside, and focus on the areas that really matter.


I jumped from Product Marketing to Product Management at Zalora recently. These posts represent a journal of my learnings and reflections. Feel free to connect on Twitter @wasabigeek.

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