Product Management Day 65: The Power of the User Story

Any Product Manager involved in Agile Development would be familiar with the good ol’ user story:

As a type of user, I want feature, functionality, goal so that result, solution to some problem.

And today, I was reminded why. Sometimes user stories feel like a formality, like how you would write a homework plan for your teacher in school. Why can’t we just do?

I was writing a ticket today and as usual, prefaced with a user story for the devs (and me). While trying to fill in the “reason, solution to some problem” bit I realized – I couldn’t remember why this was important.

So I chatted up the requestor and he reminded me why (we had already gone through the whole “is this really necessary” portion). And I was able to fill it in, but more importantly, I knew why it was important, and could gauge the relative importance from there.

Lesson to self not to belittle the good ol’ user story.


I jumped from Product Marketing to Product Management at Zalora recently. These posts represent a journal of my learnings and reflections. Feel free to connect on Twitter @wasabigeek.

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